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ByNIGO with foreword by Pharrell. Introduction by Steven Victor
This volume documents the collaborations between famed fashion designer Nigo and many recording artists (including Pharrell. A$AP Rocky. and Tyler. the Creator). presenting a trove of limited-edition apparel. sneakers. accessories. album covers. and collectibles and an archive of trademark graphics and patterns.
Straddling the worlds of fashion and hip-hop. Nigo is a giant of streetwear culture. One of the pioneers of the highly influential Harajuku style movement. Nigo is the founder of *A Bathing Ape. Currently the creative director of Kenzo and a partner with Pharrell in both Human Made and Billionaire Boys Club/IceCream. he is one of the transformational figures in contemporary fashion. instrumental in translating streetwear trends into modern luxury.
He is also well known for being a music producer. and since the 1990s. has collaborated with hit-makers in hip-hop and contemporary music. having worked with Pharrell. Pusha T. Mos Def. M-Flo. the Teriyaki Boyz. and many others. The book is a visual record of the material culture generated by these partnerships. These collaborative goodsin limited quantities. emblazoned with logos and slogansare a vital part of why Nigo's designs are so sought after. The same maximalist philosophy is employed in the design of the book. with original character art and all-over graphics integral to the visual narrative.
He is also well known for being a music producer. and since the 1990s. has collaborated with hit-makers in hip-hop and contemporary music. having worked with Pharrell. Pusha T. Mos Def. M-Flo. the Teriyaki Boyz. and many others. The book is a visual record of the material culture generated by these partnerships. These collaborative goodsin limited quantities. emblazoned with logos and slogansare a vital part of why Nigo's designs are so sought after. The same maximalist philosophy is employed in the design of the book. with original character art and all-over graphics integral to the visual narrative.